The Texas Hill Country is one of the most desirable places to live in the state — and increasingly, in the country. From Boerne and Wimberley to Bee Cave, Dripping Springs, Fredericksburg, and Marble Falls, this region is attracting families who want space, beauty, and a lifestyle built around what actually matters.
At Intentional Living Financial Planning, we work with Hill Country families across every stage of financial life. Our office in New Braunfels sits right in the heart of the region, and we serve clients throughout the Hill Country in person and virtually.
Who We Work With in the Hill Country
The Hill Country draws a wide range of people — and our client base here reflects that.
Retirees and pre-retirees settling into the next chapter. Many of our Hill Country clients have spent decades building wealth and are now transitioning into retirement. They've chosen this region for the quality of life, the land, and the pace. They need a plan that turns what they've accumulated into sustainable income, a thoughtful legacy, and the freedom to enjoy the life they've earned.
Business owners building and exiting. The Hill Country has a thriving entrepreneurial community. From Boerne to Dripping Springs, business owners are scaling companies, managing cash flow, navigating entity structure decisions, and planning for eventual exits. We help them make sure their business wealth translates into personal financial freedom.
Families who relocated from out of state. A significant number of Hill Country residents have moved from California and other high-cost, high-tax states in recent years. That transition is a major financial planning event — no state income tax, different real estate dynamics, new cost of living assumptions, and the opportunity to completely restructure a financial plan in a more favorable environment. We help families take full advantage of that fresh start.
Younger families focused on intentional living. The Hill Country attracts families who prioritize being together — time with their kids, time outdoors, time building a life that's centered around values rather than career status. Many of these families are pursuing early financial independence so that work becomes optional and life becomes more flexible. We help them build a roadmap to get there.
What Makes Financial Planning in the Hill Country Unique
Land and real estate. This is land country. Many families own acreage, ranches, hunting properties, or investment real estate in addition to their primary residence. We help evaluate these holdings as part of a total financial picture — including 1031 exchanges, property tax strategy, agricultural exemptions, and how real estate fits alongside your other investments and goals.
Out-of-state transplants navigating a new financial landscape. Moving to Texas from a state like California doesn't just change your zip code — it changes your entire tax picture, your real estate equity position, and your long-term financial projections. We help new Texans restructure their financial plans to reflect the advantages of being here.
Business complexity across small towns. The Hill Country isn't one economy — it's dozens of small, interconnected communities, each with its own business landscape. Whether you run a company in Boerne, a practice in Bee Cave, or a service business in Wimberley, the financial planning challenges are real: entity structure, tax optimization, cash flow management, scaling, and eventually succession or sale.
Retirement in a place worth retiring to. People retire to the Hill Country on purpose. The views, the space, the community — it's a place people choose intentionally. We help make sure the financial plan matches the quality of life you came here for. That means Social Security optimization, pension elections, Medicare planning, Roth conversion strategy, and estate planning that protects what you've built across generations.
A values-driven community. Hill Country families tend to be deeply rooted in faith, family, and community. They want a financial planner who shares that orientation — someone who starts with what matters to you before ever touching a spreadsheet. That's the foundation of everything we do.
Our Services
We provide comprehensive, fee-only financial planning covering every dimension of your financial life — investment management, tax planning, retirement income optimization, estate planning, business exit strategy, entity structure optimization, real estate consulting, Bitcoin integration, cash flow planning, benefits and open enrollment guidance, and coordination with your CPA, estate attorney, and other professional advisors.
Every plan starts with what matters most to you. We follow a framework of Values, Goals, Decisions, and Actions — ensuring your money is aligned with the life you actually want to live.