Our Team
Meet the People Behind Your Plan
Every great financial plan starts with a relationship built on trust. Our team combines professional expertise with genuine care for your financial well-being.
Founder & CEO
Jim Crider, CFP®
As a CERTIFIED FINANCIAL PLANNER™ and founder of Intentional Living Financial Planning, Jim specializes in retirement planning, tax strategy, business exit planning, investment management, real estate consulting, and Bitcoin integration for high-net-worth individuals and families. With over a decade of experience helping families navigate complex financial decisions, Jim serves as a guide at the intersection of life and money — helping clients align their finances with their values and priorities. Your money is simply a tool, a resource to help you do what is important in your life.
Jim is the host of The Intentional Living Podcast and has been featured in Forbes, Fortune, Fox Business, InvestmentNews, ThinkAdvisor, and 50+ other podcasts and media outlets. Jim lives in New Braunfels, Texas with his wife Kendra and their four children: Atticus, Asher, Arlo, and Adeleine.
Credentials & Affiliations
- CERTIFIED FINANCIAL PLANNER™
- Member of NAPFA
- Member of XY Planning Network
- Member of Fee-Only Network
Jim with his wife Kendra and their four children
CERTIFIED FINANCIAL PLANNER™
Cade Grimm, CFP®
As a CFP®, Cade helps clients navigate financial decisions by treating money as a tool — a resource to help you achieve what truly matters in life. He brings genuine care and thoughtful analysis to every client relationship. Cade is also the co-host of The Intentional Living Podcast, where he and Jim explore how money, values, and intentional decision-making shape the lives of the families they serve.
Cade is a husband to Bethany and father to Jameson. He enjoys golf, hiking, and fishing in the Texas Hill Country.
Credentials & Affiliations
- CERTIFIED FINANCIAL PLANNER™
- Member of NAPFA
- Member of XY Planning Network
- Member of Fee-Only Network
Client Service Associate
Jack Fischer
A Texas A&M University graduate, Jack focuses on understanding each client's unique story. He works behind the scenes to maintain strong client relationships and ensure every detail is handled with care.
Jack is married to Elizabeth. He enjoys playing violin and staying active through fitness.
Client Service Associate
Bobby DeLong
Bobby brings over a decade of experience in education and three years in mortgage lending as a licensed loan originator. His background in lending gives him unique insight into real estate decisions and mortgage strategy — a valuable perspective for the many clients we serve who own investment properties or are navigating home purchases. He provides behind-the-scenes support, treating each client as an individual with unique needs.
Bobby is a graduate of California Baptist University and Texas State University. He enjoys kayaking, backpacking, and spending time with his family.
Start the Conversation
Ready to Align Your Finances With Your Life?
Schedule a complimentary 15-minute introductory call. No pressure, no obligations -- just a conversation about what matters most to you and how we might help.